Northland Fishing Tackle: Walleye Innovation from Day One
Northland Fishing Tackle was born in Minnesota’s northwoods back in 1975, when founder John Peterson started handcrafting jigs, spinners, and rigs designed for serious anglers who demanded more from their gear. What began as a small shop soon grew into a trusted brand across the Midwest and beyond, built on a reputation for innovative designs that flat-out catch fish. Nearly five decades later, Northland hasn’t slowed down. They continue to refine proven classics and launch new creations that push Walleye fishing forward, blending science, experience, and time on the water into products that help anglers put more fish in the boat.
Below are some of their most effective Walleye-focused baits and rigs—each crafted to give anglers a distinct advantage when the bite gets tough.
Northland Tackle Deep-Vee Jighead – 3 Pack
The Deep-Vee Jighead is a standout when it comes to versatility. Its unique keeled design helps it cut through current and drop straight without rolling, which makes it perfect for vertical jigging or fishing deeper structure. The wide bait-holding barb grips live bait or plastics firmly, so you spend more time fishing and less time re-rigging. Whether you’re working a minnow along a breakline or threading on a soft plastic, the Deep-Vee offers stability and a natural presentation that Walleye can’t resist.
Northland Tackle UV Whistler Jig – 2 Pack
When visibility is low—cloudy water, stained lakes, or deeper depths—the UV Whistler Jig shines. Literally. Its UV-enhanced colors catch more light, making it easier for Walleye to spot. But the real magic comes from the built-in propeller blade, which adds flash, sound, and vibration with every lift and drop. This extra attraction can trigger reaction strikes from neutral or finicky fish. It’s a go-to when you need to turn lookers into biters.
Northland Tackle Rock-Runner Bottom Bouncer
Targeting Walleye near bottom structure requires finesse and control, and that’s where the Rock-Runner Bottom Bouncer shines. Its wire-arm design keeps your bait just above snags and rocks while maintaining constant bottom contact—a deadly zone for active fish. Pair it with a crawler harness, spinner rig, or slow-death hook, and you’ve got one of the most effective ways to cover water and tempt Walleye holding tight to structure.
Northland Tackle Pitchin’ Puppet
The Pitchin’ Puppet is a hard-bodied lure that bridges the gap between jigging and casting. Designed for pitching to shallow structure, it glides and darts with a lifelike swimming action that triggers aggressive strikes. The flat, wide body flashes during the retrieve, while the treble hook setup ensures a solid hookup ratio. It’s especially effective when Walleye push shallow in spring or fall and you need to cover water quickly.
Northland Tackle Eye-Candy Paddle Shad – 5 Pack
When plastics are the play, the Eye-Candy Paddle Shad is a deadly option. Made from Northland’s stretchy, durable Super TPE material, it combines longevity with lifelike movement. The ribbed body pushes water while the paddle tail kicks with a subtle thump—perfect for swimming, dragging, or hopping along the bottom. It pairs perfectly with the Deep-Vee Jighead, creating a natural profile that draws consistent strikes.
Northland Tackle Eye-Candy Nightcrawler – 5 Pack
Few baits are as classic for Walleye as a crawler, and the Eye-Candy Nightcrawler delivers all the action of live bait without the hassle. Crafted from the same Super TPE material, it’s tough enough to withstand multiple fish but soft and supple enough to move like the real thing. The buoyant body floats up off the bottom, making it a deadly choice for spinner rigs or harnesses. When you need a reliable crawler presentation that lasts, this bait is the solution.
Conclusion
For nearly 50 years, Northland Fishing Tackle has built products that meet the demands of Walleye anglers who want gear that works as hard as they do. From jigs to plastics to bottom bouncers, their lineup is packed with proven fish-catchers that cover every situation on the water. Ready to stock up on these essentials? You can find all your Northland Fishing Tackle gear right here at www.discounttackle.com.
