ALL DAY. EVERY DAY.
ALL DAY. EVERY DAY.
The Berkley story is deeply rooted in the idea of the American Dream. It is about humble beginnings and unexpected success. It's about hard work, struggle, and tough times.
It all began in Spirit Lake, Iowa, in June of 1937, when 16-year old Berkley Bedell took $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. His business quickly grew and by mid '50s he expanded into fishing line, being one of the first manufacturers to use DuPont chemical manufacturing's state-of-the-art nylon and related extrusions processes to make some of the first nylon monofilament, called Dew Flex, which later evolved into the Trilene brand we know today.
The next four decades were a time of great growth for the company and they expanded into nearly every other segment of the fishing market, including dough baits, soft baits, hard baits, terminal tackle, and accessories. From the beginning, Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, PowerBait, FireLine, and more recently Gulp! and Gulp! Alive.
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1 Review
Features: The Berkley PowerBait Chigger Bug is a new 3 inch soft plastic craw or insect formulated with Berkley's PowerBait scent and flavor techno...
View full detailsFeatures: The Berkley Gulp!® SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner Rig" t...
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2 Reviews
Features: Berkley Gulp! 1/4 Corn has outfished real corn in head-to-head tests! Features Gulp! proprietary extreme scent dispersion with lifelike...
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1 Review
Features: The Berkley® Big Game Lip Grip scale is a large, corrosion resistant scale designed for large fresh and saltwater species. Corrosion re...
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1 Review
Features: Berkley Gulp! Alive! Maggots have outfished live bait 2:1 in head to head field tests Features Gulp! extreme scent dispersion with lifel...
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1 Review
Features: The Berkley Tournament Cull kit is a basic culling kit for bass and other small to mid-size freshwater sportfishing tournaments. Color/N...
View full detailsFeatures: The Berkley Gulp!® Alive! SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner...
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5 Reviews
Features: Berkley Non-Slip Coated Fisherman's Gloves are coated gloves with textured grip. Heavy-duty, yet flexible. Protects from fish handling h...
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3 Reviews
Features: The Berkley Fusion19 Circle Hooks have a classic circle design that prevent unnecessary injury to the fish. Circle designed to set hook i...
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2 Reviews
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...
View full detailsFeatures: Berkley Sparkle Power Eggs Floating Magnum eggs are made with a longer-profile floating formula. Can be fished in currents or lakes. Spa...
View full detailsFeatures: The Berkley Flicker Minnow Trolling Pack is a highly effective crankbait suitable for various fishing conditions! Hand-selected Trolling ...
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2 Reviews
Features: Berkley PowerBait Trout Bait Twist is an irresistable swirl of bright, attractive colors! This PowerBait dough is mixed with a sprinklin...
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3 Reviews
Features: Berkley PowerBait Trout Nibbles are long-lasting baits that stay on the hook even in swift current. Natural colors offer eye-catching un...
View full detailsFeatures: The Berkley Gulp! Alive! Black Leeches are a superior soft bait designed to catch fish in a variety of environments effectively! Infused ...
View full detailsFeatures: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...
View full detailsFeatures: Berkley Gulp! Catfish Chunks outperform natural livers, and are longer lasting, too! Expand the strike zone with 400x more scent disper...
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2 Reviews
Features: Berkley PowerBait Power Eggs are synthetic salmon eggs designed for trout, salmon, and steelhead fishing. Offered in color combinations ...
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2 Reviews
Features: Berkley PowerBait Glitter Turbo Dough is 42% more effective than original trout bait. Glitter simulates real fish scales and allows tro...
View full detailsFeatures: The Berkley Saluda Sunglasses feature a thick frame with a slight shield design, providing excellent coverage and a stylish look on your ...
View full detailsFeatures: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...
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4 Reviews
Features: The Berkley Fishing Multi-Tool is a basic set of essential fishing tools any angler will find useful. Corrosion resistant stainless stee...
View full detailsFeatures: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...
View full detailsFeatures: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...
View full detailsFeatures: The New formula for the Berkley PowerBait Catfish Bait Chunks is 185% stronger than natural bait. Pre-formed for quick and easy rigging...
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2 Reviews
Features: Preformed nuggets are easy to rig with little or no mess. Natural colors offer eye-catching underwater visibility. PowerBait Trout Nugge...
View full detailsFeatures: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...
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2 Reviews
Features: Berkley Gulp! Alive! Waxies are a perch, bluegill, crappie, and other panfish favorite - ideal year round! Outlasts, outfishes live bai...
View full detailsFeatures: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...
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3 Reviews
Features: The Berkley Spin Bomb is a 2 1/2 inch, 2/5 ounce deep-bellied topwater prop lure. Cupped plastic propellers that spin at slower speeds. ...
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3 Reviews
Features: The Berkley Bad Shad is a workhorse medium diving crankbait with a long tail shad-style crankbait body design. The premier casting shad....
View full detailsFeatures: Introducing the Berkley Gulp! Alive Recharge Liquid, Berkley's famous bait attractant is now at your fingertips to recharge your favorite...
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1 Review
Features: The Berkley® Choppo is a user-friendly topwater lure designed to create explosive surface action for anglers of all skill levels, now ava...
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1 Review
Features: The Berkley Water Resistant Digital Fish Scale is a 50 pound digital scale that can store fish weights. Water resistant construction. St...
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1 Review
Features: The Berkley PowerBait Power Grubs have a small profile to stimulate feeding, popular for all species of fish. Perfect for a variety of r...
View full detailsFeatures: The Berkley BER005 Sunglasses are tailored for women, offering both style and comfort, ensuring it sits comfortably on your face! Thin la...
View full detailsFeatures: The Berkley PowerBait Creatures 'n' Craws 3 inch Essentials Kit features the 3 inch varieties of some of Berkley's top Creatures 'n' Cra...
View full detailsFeatures: The Berkley PowerBait Creatures 'n' Craws 4 inch Essentials Kit features the 4 inch varieties of some of Berkley's top Creatures 'n' Cra...
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3 Reviews
Features: The Berkley PowerBait Flute Worm is a scented soft plastic finesse worm designed by Bassmaster Classic Champion and MLF Pro Angler Mike ...
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1 Review
Features: The Berkley MaxScent Largemouth Bass Essentials Kit features five different essential Berkley MaxScent-infused baits designed to help yo...
View full detailsFeatures: The Berkley MaxScent Smallmouth Bass Essentials Kit features five different essential Berkley MaxScent-infused baits designed to help yo...
View full detailsFeatures: The Berkley Max Capacity Bait Notebook is the best way to manage all your baits for you next trip! Equipped with a hook-n-loop strap for...
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3 Reviews
Backed by science, Berkley PowerBait offers fish a flavor they can’t refuse, making them hold on longer for more hooksets. Now, Berkley has taken t...
View full detailsFeatures: The Berkley Fusion19 Baitholder is a multi-species hook that allows the angler to secure a bait firmly to a shank for multiple applicati...
View full detailsSatisfied with my purchase and quick delivery, thanks discount tackle 👍💯