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Top Brands
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Sale!
Strike King Rage Baby Craw 3 inch Soft Plastic Craw 9 pack
$6.99from $4.82The Strike King Rage Baby Craw is a 3 inch version of the Rage Craw. Engineered like no other soft plastic, the claws move with super realistic act...
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Sale!
Berkley PowerBait Pre-Rigged Swim Shad Paddletail Swimbait
from $4.99from $4.37Features: The Berkley PowerBait Pre-Rigged Swim Shad is a paddletail swimbait that comes ready to fish with a sharp hook, ready for action. Formula...
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Sale!
Berkley Flicker Shad Jointed Crankbait
$7.19from $5.56Features: The Berkley Flicker Shad Jointed Crankbait is a small articulated or "broken back baitfish" style crankbait that excels as a walleye tro...
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Sale!
Yo-Zuri 3D Inshore Slow Sinking 2 3/4 inch Twitchbait
$9.99$6.99Features: The Yo-Zuri 3D Inshore Twitchbait 70 is a 2 3/4 inch, 1/4 ounce slow sinking lipless hard bait with excellent balance for quick starting ...
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Sale!
Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/2 oz
$6.99from $5.11Features: The Berkley Flicker Minnow 1/2 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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Sale!
Yo-Zuri Rattl'N Vibe 3/8 oz. Lipless Crankbait
$8.99$6.29Features: The Yo-Zuri Rattl'n Vibe 55 is a sinking 2 1/8 inch, 3/8 ounce lipless crankbait that features a unique kind of vibrating lure available...
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Sale!
Berkley Cane Walker 5 inch Topwater Walker/Popper
$9.99from $7.48Features: The Berkley® Cane Walker is a 5 inch pencil popper style walking topwater lure with a heavy tail weight for long-distance casting. Live...
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Sale!
Strike King ElazTech Super Finesse Worm
$6.99from $4.16*Note: do not store ElazTech soft plastics in the same containers as standard plastisol-based soft plastic baits, chemical interaction will melt th...
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Sale!
Yo-Zuri 3DB Crank 1.5 Shallow Squarebill Crankbait
$8.99$6.29Features: The Yo-Zuri 3DB Crank 1.5 Squarebill is a 2 3/8 inch, 1/2 ounce shallow squarebill crankbait. Runs between 3 to 5 feet and exhibits the ...
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Sale!
Yo-Zuri Rattl'N Vibe 5/8 oz. Lipless Crankbait
$9.99$6.99Features: The Yo-Zuri Rattl'n Vibe 65 is a sinking 2 1/2 inch, 5/8 ounce lipless crankbait that features a unique kind of vibrating lure available...
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Sale!
Berkley PowerBait 3 inch Ripple Shad Soft Paddle Tail Swimbait 10 pack
$5.99from $5.10Features: The PowerBait Ripple Shad features a unique segmented body for more vibration and swimming action. More surface area for better scent ...
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Sale!
Yo-Zuri 3D Inshore TopKnock Pencil 4 inch Topwater Walker
$9.99$6.99Features: The Yo-Zuri 3D Inshore TopKnock Pencil Topwater Walker is a 4 inch, 5/8 ounce "one-knock" topwater walker. Sits flat on the water (as opp...
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Sale!
Gary Yamamoto 5 Inch Swim Senko Paddle Tail Swimbait - 10 Pack
$8.99from $6.43Features: The Gary Yamamoto Swim Senko is an exciting, 5 inch soft plastic combining the fish-attracting attributes of swimbaits and the and the p...
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Sale!
Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/4 oz
$6.99from $5.11Features: The Berkley Flicker Minnow 1/4 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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Sale!
Strike King Red Eyed Shad Lipless Crankbait - 2.25 Inch
$7.99from $5.05Features: The 2.25 Inch Strike King Red Eyed Shad Lipless Crankbait is a ultra unique Lipless Crankbait that's body shape/design results in incred...
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Sale!
Rapala Crush City Cleanup Craw 3.5 Inch - 7 Pack
$6.99from $4.90Features: The all new Rapala Crush City 3 Inch Cleanup Craw was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provide ...
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Sale!
Berkley PowerBait CullShad 8 Inch
$14.99$10.94Features: The Berkley PowerBait® CullShad 8 inch is an advanced swim-bait designed for shallow water fishing, offering a large profile and enhance...
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Sale!
Rapala Ultra Light Rippin' Rap 04 Lipless Crankbait
$8.99from $6.26Features: The Rapala Ultra Light Rippin' Rap 04 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions in a lighter package....
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Sale!
Berkley Gulp! Saltwater Swimming Mullet Grub
from $7.99from $6.10Features: The Berkley Gulp! Saltwater Mullet is a soft plastic swimming grub with a baitfish profile body. Made from bio-degradable plastic materi...
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Sale!
Strike King Pro Model Series 5 Deep Diving Crankbait
$6.99from $4.24Features: The Strike King Pro Model Series 5 is a 2 3/4 inch, 1/2 ounce deep diving crankbait. Designed to dive 10 to 13 feet. Medium buoyancy rat...
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Sale!
Berkley PowerBait Agent E
$8.99from $5.82Features: The Berkley PowerBait Agent E is a Weighted Bottom-Dwelling Swimbait. With ultra-low center-of-gravity internal weight, and skids along ...
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Sale!
Z-Man Turbo FattyZ 6 inch Soft Plastic Swimming Stickbait 5 pack
$6.49from $4.20Features: Z-Man Turbo FattyZ are 6 inch soft plastic stickbait worms with a swimming tail design. Made from 10X Tough ElaZtech material that offer...
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Sale!
Berkley Hit Stick 15 - 6 Inch
$10.99from $7.64Features: The Berkley® Hit Stick 15 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...
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Sale!
Rapala XRPR-11 X-Rap Prop Topwater Prop Bait - 4.375 Inch
$15.99from $11.16Features: The Rapala X-Rap Prop 11 Topwater Prop Bait gives you classic X-Rap action in a prop bait. 4 3/8-inch profile with an internal texture...
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Sale!
Strike King Tour Grade Colorado Willow Spinnerbait
$7.99from $5.74Features: The Strike King Tour Grade Colorado Willow Spinnerbait is equipped with a small Colorado blade in front of a larger willow blade for lots...
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Sale!
Berkley PowerBait The Deal Soft Body Swimbait
$6.99from $5.10Features: The Berkley PowerBait The Deal is a soft body swimbait designed by Skeet Reese for fishing when gamefish are on the hunt for baitfish li...
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Sale!
Strike King Hybrid Hunter Jr. Crankbait
$8.99from $6.34Features: The all new Strike King Hybrid Hunter Jr. is a distinctive bait with a fat-bodied, flat-sided shape and a unique "L-Shaped" 90-degree bi...
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Sale!
Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait - 2.5 Inch
$6.99from $5.17Features: The Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait 2.5 Inch is a new offering from the Yamamoto lineup of baits that has been po...
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Sale!
Rapala SXRL-12 X-Rap Saltwater Long Cast Rip Bait - 4.75 Inch
$18.49from $12.71Features: The Rapala X-Rap Long Cast 4 3/4 inch, 1 1/4 oz slashbait is built heavy and tough to target large, aggressive saltwater predators. Stea...
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Sale!
Berkley Trilene XL Monofilament Clear Pony Spool 110 Yards
from $4.99from $3.62Features: Berkley Trilene XL Monofilament Clear Pony Spools are basic monofilament fishing line designed to help facilitate hassle free fishing at...
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Sale!
Berkley PowerBait Saltwater Bonga Shad
$6.99from $5.10Features: The Berkley PowerBait Saltwater Bonga Shad offers a lifelike baitfish profile in a unique jerkbait design! Features a triangular cross-s...
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Sale!
Rapala Skitter V 5 1/4 inch Topwater Walker
$14.49from $9.86Features: The Rapala Skitter V SKV13 is a 5 1/4 inch, 1 ounce topwater walker. V-Rap body design combined with tail weighted balance allows the lu...
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Sale!
Z-Man Project Z ChatterBait 1/2 oz.
$8.99from $6.14Features: Chemically-sharpened, heavy-duty Mustad UltraPoint black nickel hook. Unique, stainless hex-shaped ChatterBlade, stamped and electropl...
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Sale!
Z-Man Mag ShroomZ Weedless Jigheads 3 pack
$6.29from $4.31Features: The Z-Man Mag ShroomZ Weedless Jigheads are large, magnum-size Ned rig jigheads built with a 6/0 hook and wire weedguards. Mushroom-shap...
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Sale!
Rapala OG Slim 06 Medium Diving Flat-Sided Crankbait
$11.99from $8.10Features: The Rapala Ott's Garage (OG) Slim 06 is a 2 3/4 inch, 1/2 ounce medium diving balsa wood crankbait. Flat sides and a circuit board lip p...
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Sale!
Strike King Hack Attack Heavy Cover Swim Jig
$5.99from $3.77Features: The Strike King Hack Attack Heavy Cover Swim Jig is a heavy-duty skirted swim jig designed for fishing in and around thick vegetation. De...
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Sale!
Berkley PowerBait PowerStinger Bladed Jig Trailer
$8.99from $7.28Features: The Berkley PowerBait PowerStinger is a new Bladed Jig Trailer molded with honeycomb-style for a great looking thick baitfish profile an...
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Sale!
Strike King Rage Cut-R Worm Soft Plastic Worm
$6.99from $4.82Features: The Strike King Rage Cut-R Worm is Strike King's take on a "cut tail" style soft plastic worm/stickbait. Soft body construction that fea...
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Sale!
Yo-Zuri 3DB Pencil Popper - 5.375 Inch
$11.99$8.39Features: The Yo-Zuri 3DB Pencil Popper 5.375 Inch is a unique Walking and Popping Topwater Lure that will give you an advantage on the water! Par...
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Sale!
Rapala Jigging Shadow Rap 09 - 3.5 Inch
$12.79from $8.66Features: The Rapala Jigging Shadow Rap 09 follows in the footsteps of the Legendary Jigging Rap and brings you the angler a more subtle approach ...
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Sale!
Gary Yamamoto Fat Senko - 5 Inch
$7.99from $6.05Features: The Gary Yamamoto Fat Senko 5 Inch takes what you know and love about the Legendary Senko and adds some meat to the bones! Fat Senko pro...
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Sale!
Strike King KVD Swim'N Caffeine Shad 4 inch Paddle Tail Swimbait 7 pack
$6.99from $4.45The Strike King KVD Swim'n Caffeine Shad is a 4-inch soft paddle tail swimbait. Made with Strike King's Perfect Plastic formula, this bait is incr...
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Sale!
Berkley Walleye Rig Indiana Blade
$1.99from $1.15Features: The Berkley Walleye Rig with Indiana Blade is a ready-to-fish Crawler Harness that you can troll right out of the package--designed by to...
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Sale!
Z-Man Mag SwimZ 8 inch Paddle Tail Swimbait 3 pack
from $9.99from $7.12Features: Z-Man Mag SwimZ are full-bodied, 8 inch swimbait ideal for targeting big bass, bull redfish, yellowtail, calico bass, muskie, pike, ba...
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Sale!
VMC Neon Moon Eye Jig 1/4 - 1 oz. Jigheads
from $6.49from $4.12Features: The VMC Neon Moon Eye Jig is a lead jighead featuring a large holographic fish eye. Jig is built around a premium 2/0 VMC® high-carbon...
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Strike King Pro Model Series 6XD Deep Diving Crankbait - 1 oz
from $7.99from $5.04Features: The Strike King Pro Model Series 6XD Deep Diving Crankbait revolutionizes the deep diving crankbait game with crazy action and performan...
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Sale!
Strike King KVD Caffeine Shad 4 inch Soft Jerkbait 8 pack
$6.99from $4.45The Strike King KVD Caffeine Shad 4 inch Soft Jerkbait is a versatile soft plastic bait designed to attract a wide variety of game fish! Measures...
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Sale!
Strike King Squadron Weedless Swimbait Jighead
$5.99from $3.74Features: The Strike King Squadron Weedless Swimbait Jighead is a Weedless remix of the popular Squadron Swimbait Jighead. Comes with the perfect c...
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