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Top Brands
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Sale!
Berkley SquareBull 2 inch Shallow Squarebill Crankbait
$8.99from $6.25Features: The Berkley® SquareBull is a 2 inch, 1/4 ounce shallow squarebill crankbait that runs from 2 to 5 feet deep. The SquareBull features an e...
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Strike King KVD Game Hawg 4 inch Soft Plastic Creature 8 pack
$6.99from $4.45Features: The Strike King Game Hawg is a 4 inch "Brush Hog-style" soft plastic creature bait. Excels in heavy cover because its body shape makes s...
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Sale!
Strike King KVD Dream Shot 4 inch Drop Shot Bait 10 pack
$6.99from $4.45The Strike King KVD Dream Shot 4 inch Drop Shot Baits 4 inch profile and unique shape mimics a fleeing baitfish, making it irresistible to predato...
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Sale!
Berkley Deep Hit Stick 4.75 Inch
$9.99from $6.94Features: The all new 4.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for the deep...
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Sale!
Strike King Pro Model Series 5XD Deep Diving Crankbait - 5/8 oz
from $7.99from $6.28Features: The Strike King Pro Model Series 5XD Deep Diving Crankbait revolutionizes the deep diving crankbait game with crazy action and performan...
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Sale!
VMC Rolling Swivels
$2.99from $1.72Features: The VMC Rolling Swivel delivers top-of-the-line swivel performance. Premium brass construction for extra durability. Designed to effect...
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Sale!
Berkley Fusion19 Swimbait Jig Heads - 3 Pack
from $6.99from $4.06Features: The Berkley Fusion19 Swimbait Jig Head is designed for everyone! Its ultra realistic looking custom 40-degree pull point is ideal for op...
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Sale!
Berkley PowerBait Shape 108 Craw
$6.99from $5.10Features: The Berkley PowerBait Shape 108 is a new craw-style bait with shaped claws to create a unique bird wing flapping style action. The Shape...
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Sale!
Rapala Shad Rap Elite 75 Floating Crankbait - 3 Inch
$12.99from $9.95Features: The all new Rapala Shad Rap Elite 75 is a top-tier crankbait that combines the proven qualities of the popular Shad Rap® with modern wire...
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Sale!
VMC Hot Skirt Glow Jig 2 pack
from $4.99from $3.76Features: The VMC Hot Skirt Glow Jig is a 2 pack of synthetic hair jigs. Made with glow-in-the-dark skirts and Flashabou fibers. Jig is built arou...
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Sale!
Gary Yamamoto Senko 5 inch Soft Plastic Stick Bait 10 pack
$7.99from $6.05Features: The Gary Yamamoto Senko is the original soft plastic bass fishing stickbait. Design that popularized the incredibly effective soft plast...
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Sale!
Z-Man Project Z Weedless ChatterBait 1/2 oz.
$9.99from $6.83The Z-Man Project Z Weedless ChatterBait changes the game of chatterbait fishing. The Z-Man Project Z Weedless Chatterbait features a new head shap...
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Sale!
Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait - 3.5 Inch
$7.99from $5.75Features: The Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait 3.5 Inch is a new offering from the Yamamoto lineup of baits that has been po...
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Sale!
Berkley SlobberKnocker Bladed Jig
$13.99from $8.77Features: The Berkley SlobberKnocker is a new Bladed Jig with an innovative and durable through-head design, featuring Berkley's PowerBait flavored...
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Sale!
Strike King Coffee Tubes 4 1/2 inch Flip-N-Tube 6 pack
$6.99from $4.16The Strike King Coffee Tube Flip-N-Tube is a hefty, 4 1/2 inch soft plastic tube. This Strike King scented bait has real coffee bean granules and c...
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Sale!
Rapala Jointed Shad Rap 05 Deep Diving Crankbait
$8.99from $6.20Features: The Rapala Jointed Shad Rap 05 Deep Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 2-inch bait ha...
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Sale!
Z-Man ZinkerZ 5 inch Soft Plastic Stick Bait 6 pack
$4.99from $3.23Features: The Z-Man ZinkerZ are 5 inch soft plastic stick baits that are ideal for variety of methods: rigged straight, Texas, Carolina, wacky, or...
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Sale!
Gary Yamamoto 3.75 Inch Fat Baby Craw Soft Plastic - 7 Pack
$5.99from $3.56Features: The Gary Yamamoto Fat Baby Craw is a 3 3/4 inch (9 cm) soft plastic craw bait. Designed to excel at punching through vegetation, the Yam...
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Sale!
Strike King Rage Swimmer Soft Paddle Tail Swimbaits
$6.99from $4.82Features: The Strike King Rage Swimmer is a soft plastic paddle tail swimbait designed to provoke immediate strikes with its ingenious design. Thi...
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Sale!
Rapala DT Series Crankbait DT8
$10.49from $7.32Features: The Rapala DT8 Series Crankbait is a fine-tuned 2 inch (3/8 oz) fishing lure that will dive to and swim with a hard side-to-side action a...
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Sale!
Yo-Zuri Rattl'N Vibe Mini 3/16 oz. Lipless Crankbait
$7.99$5.59Features: The Yo-Zuri Rattl'N Vibe Mini Lipless Crankbait is an 3/16 ounce ultra light lipless crankbait designed primarily for ice fishing. Desig...
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Sale!
Rapala Crush City Mayor Swimbait - 4 Inch
$6.99from $4.90Features: The all new Rapala Crush City Mayor 4 Inch Swimbait was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provid...
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Sale!
Berkley PowerBait 7 inch Power Worms 13 pack
$5.99from $4.54Features: The Berkley PowerBait Power Worms feature the Ribbontail design swims naturally on the fall with twitches and short hops. Soft, but fi...
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Sale!
Rapala DT Series Crankbait DT6
$10.49from $7.32Features: The Rapala DT6 is a 2 inch, 3/8 ounce medium diving balsa wood crankbait. Dives up to 6 feet deep. Extra thin polycarbonate lip for p...
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Sale!
Z-Man CrossEyeZ Power Finesse Jig 1/4 oz.
$5.29from $3.62Features: The Z-Man CrossEyeZ Power Finesse Jig is a downsized flipping jig for extra versatility, known to deliver eye-crossing hook sets! The Cr...
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Sale!
VMC Neon Moon Eye Ultralight 1/32 - 1/8 oz. Jigheads
from $3.49from $2.23Features: The VMC Neon Moon Eye Jig is a lead jighead featuring a large holographic fish eye. Jig is built around a premium VMC® high-carbon ste...
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Sale!
Strike King Tour Grade Skipping Jig
$6.99from $3.97Features: The Strike King Tour Grade Skipping Jig is a tournament-ready dock skipping jig. Built with a unique flat-sided head shape designed to bo...
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Sale!
Z-Man StreakZ Soft Jerkbait
from $4.49from $3.23Features: The Z-Man StreakZ are Fluke-style soft plastic jerkbaits. Outlasts other fluke-style baits thanks to 10X Tough ElaZtech construction. Ex...
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Sale!
Rapala Scatter Rap Deep Husky Jerk
$8.99from $6.26The Rapala Scatter Rap Deep Husky Jerk is the newst addition to the Scatter Rap family. Baitfish skitter and scatter when they are pursued by pred...
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Sale!
Berkley PowerBait MaxScent D-Worm - 5.5 Inches
$7.99from $6.55Features: The Berkley PowerBait MaxScent D-Worm is a new 5.5 inch soft plastic worm for finesse drop shot and shakey head rigs featuring Berkley P...
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Sale!
Z-Man Midwest Finesse Swim Jig
$4.99from $3.41Features: The Z-Man Midwest Finesse Swim Jig is a skirted swim jig designed for light-line, finesse applications. This is a skirted swim jig design...
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Sale!
Yo-Zuri Egi Aurie-Q "RS" Sinking 2 1/4 inch Squid Jig
$7.99$5.59Features: The Yo-Zuri Squid Jig Egi Aurie-Q "RS" Sinking is a squid jig perfect for when squid aren't interested in larger prey and you need small...
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Sale!
X-Zone 3 inch Stealth Invader 6pk
$5.99from $4.31Features: The X-Zone 3 Inch Stealth Invader is THE "do it all" finesse style goby bait! Unique inverted paddle design provides maximum action rega...
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Sale!
VMC Bucktail Hair Jig 2 pack
from $5.99from $3.72Features: The VMC Bucktail Hair Jig is a 2 pack of basic bucktail hair jigs. Specially designed oval-shaped head provides added control and balanc...
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Sale!
Gary Yamamoto 4 Inch Kreature - 7 Pack
$7.99from $6.05Features: The Yamamoto Baits Kreature is a classic, 4 inch, action creature bait. Equipped with flappy swimming "wings" and a tentacle skirt, the ...
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Sale!
Berkley PowerBait Crazy Legs Chigger Craw
$5.99from $4.37Features: The Berkley PowerBait Crazy Legs Chigger Craw is a Bass Master Classic winning bait! High-action pinchers create more strikes. Crazy l...
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Sale!
Yo-Zuri Rattl'N Vibe One Knock 5/8 oz. Lipless Crankbait
$9.99$6.99Features: The Yo-Zuri Rattl'N Vibe 65 One Knock is a sinking 2 1/2 inch, 5/8 ounce lipless crankbait with a single hard thumping "One Knocker" rat...
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Sale!
Z-Man HerculeZ Top Hook Soft Swimbait
from $9.99from $7.51Features: The Z-Man HerculeZ are a new series of large, top hook soft body swimbaits! Exclusive curved paddle tail design for lifelike swimming ac...
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Sale!
Z-Man Eye Strike Skirtless ChatterBait 2 pack
$8.99from $6.14Features: The Z-Man Eye Strike ChatterBait is a new a skirtless bladed swim jig for bass and inshore saltwater species. Combines the super-effecti...
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Sale!
Z-Man Giant TRD 6 inch Ned Rig Bait 6 pack
$6.49from $4.20Features: The Z-Man Giant TRD Ned Rig Bait is a large, 6 inch, oversize Ned rigging stick worm. Proven bait shape now available in an oversized 6-...
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Sale!
Rapala Scatter Rap Minnow 11 Casting/Trolling Plug
$12.99from $8.86Features: The Rapala Scatter Rap Minnow 11 is a 4 3/8 inch, 3/16 ounce casting/trolling minnow plug that dives 6 to 9 feet. Graceful, natural wo...
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Sale!
Berkley Hit Stick 9 - 3.5 Inch
$7.99from $5.56Features: The Berkley® Hit Stick 9 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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Sale!
Rapala XR-12 X-Rap Medium Diving Jerkbait - 4.75 Inch
$17.99from $12.59Features: The Rapala X-Rap 12 Medium Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 4 3/4-inch b...
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Sale!
Xzone True Center Stick Soft Plastic Stickbait 8 pack
from $4.99from $3.07Features: The Xzone Pro-Series True Center Stick is a super salty, super soft Senko-style soft plastic stickbait with a unique, marked "Wacky Zone"...
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Sale!
Yo-Zuri 3DS Minnow Suspending Shallow Diving Rip Bait
from $8.99from $6.29Features: The Yo-Zuri 3DS Minnow is a tournament-grade hard bait that has an erratic darting motion. This suspending lure features the patented 3D...
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Sale!
Gary Yamamoto Flappin' Hog Creature Bait
$7.99from $5.64Features: The Gary Yamamoto Flappin' Hog is a creature bait designed for pitching and flipping. With three types of appendages and redesigned flap...
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Sale!
Strike King Rage Punch Bug 3 1/2 inch Soft Plastic Creature Bait
$6.99from $4.82Features: The Strike King Rage Punch Bug Soft Plastic Creature Bait is a 3 1/2 inch smaller version of the Rage Bug. Unique and exclusive Rage Tai...
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Sale!
Strike King Denny Brauer Structure Jig - 3/4 oz
$5.99from $3.77Features: The Strike King Denny Brauer 3/4 oz Structure Jig aims to tackle one of the biggest obstacles to fishing structure, Hang Ups! This is ac...
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