Featured Saltwater Brands

Features: The Berkley® Hit Stick 7 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...

Features: The Berkley PowerBait Buzz'n Speed Toad is a 4 inch long soft body frog designed to paddle along the surface drawing strikes from below ...

Features: Berkley PowerBait Glitter Chroma-Glow Dough is floating, glowing, glitter-infused dough bait for trout and panfish. The pliable dough is...

Features: The Berkley Gulp! Floating Trout Worm 2 and 1/2 inch is a shorter, fatter trout-attracting worm. Unique shape is great for wacky or Nek...

Features: Berkley PowerBait Trout Bait Twist is an irresistable swirl of bright, attractive colors! This PowerBait dough is mixed with a sprinklin...

Features: The Rapala X-Rap Magnum XT (Xtreme) is a 6 1/4 inch, 2 1/4 oz high speed trolling lure! The through wire construction, heavy duty rings, ...

Features: The Daiwa D-Vec Sunglass Cord helps keep your sunglasses on your head and off the lake bottom. Made of high-quality, abrasion-resistant...

Features: The all new Rapala Shad Rap Elite 75 is a top-tier crankbait that combines the proven qualities of the popular Shad Rap® with modern wire...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: Features the stylish Z-Man logo on a cool visor. Perfect for keeping the sun out of your eyes, but letting your head and hair get some a...

Features: The Shimano Butterfly Monarch is an all-purpose saltwater jig. Slide-Sink-and-Spiral like a Butterfly action followed by Sting like a Bee...

Developed with Seaguar's exclusive, proprietary Double Structure Technology, Seaguar Blue Label Fluorocarbon (FC) is one of the best leader materia...

Daiwa Samurai braided line is unlike any other braided line on the market. Sure it's strong and sensitive, but it's also noticeably thinner, softe...

Features: The Rapala X-Rap 12 Medium Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 4 3/4-inch b...

Features: The Daiwa Neko Crawler is a 5 inch neko worm. With a long and thin body, the Neko Crawler quivers and looks lifelike underwater. Made wit...

Features: The Rapala Glass Shad Rap (GSR05) is a 2 inch, 5/16 oz, suspending crankbait with a see-through hard plastic body and realistic iridescen...

Features: The Berkley® Hit Stick 3.5 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versat...

Features: Berkley Gulp! Alive! Waxies are a perch, bluegill, crappie, and other panfish favorite - ideal year round! Outlasts, outfishes live bai...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

A strong, stealthy replacement for wire leaders. Built to target toothy fish, like pike and muskie, this leader material features smaller line diam...

Features: The Rapala Jointed Shad Rap 04 Medium Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 1 1/2-inch b...

Features: The all new 3.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for medium t...

Features: The Yo-Zuri HD Carbon Disappearing Pink is "The Original" industry-leading, 100% fluorocarbon leader material. Proprietary leader materia...

Features: The Berkley PowerBait Saltwater Bonga Shad offers a lifelike baitfish profile in a unique jerkbait design! Features a triangular cross-s...

Features: The Berkley Walleye Rig with Indiana Blade is a ready-to-fish Crawler Harness that you can troll right out of the package--designed by to...

Features: The Berkley® SquareBull is a 2 3/4 inch, 5/8 ounce shallow squarebill crankbait that runs from 4 to 8 feet deep. The SquareBull features ...

Features: Quality structured trucker hat made with twill/polymesh construction Adjustable snap back rear closure Z-Badge patch on front, embroidere...

Features: The all new 4.25 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for deep wat...

Features: The Daiwa D-Vec Tools Cutter is a quality fishing line cutter from Daiwa. Made of heat-treated carbon steel with corrosion-resistant fi...

Features: Seaguar IceX Fluorocarbon is a super-low memory, micro-diameter ice fishing fluorocarbon. Made using 100% exclusive Seaguar resins and de...

Features: The Rapala J07 Jointed Minnow is a 2 3/4 inch, 1/8 oz balsa wood minnow with a tight, wobbling action. The versatile J07 can be cranked o...

Features: The Berkley Gulp! 1 Inch Mini Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out...

Features: The Berkley® Hit Stick 9 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...

The Daiwa Saltiga Boat Braided Line is designed for deep drop fishing with Dendoh Style power assist reels. Eight woven braids make it super-strong...

Features: The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into maste...

Features: The new Yo-Zuri Mag Dive is a floating/diving pencil designed for big game species, delivering an enticing side-to-side swimming action b...

Features: The Berkley Gulp! Pinched Crawler is a hassle free ready to throw bait that demands attention once it hits the water with the power of Be...

Features: The Rapala Rain Jacket is a grey and red foul-weather fishing jacket. Combines the latest in outerwear technology with premium component...

Features: The Williamson Big Game Catcher is an 8 1/4 inch, 2 1/2 ounce skirted trolling jig. Synthetic, holographic foil skirt. Head with 3D eye ...

Features: The Berkley® Hit Stick 5 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...

Features: The Berkley Saltwater PowerBait® Bonga Shrimp is designed to replicate the lifelike profile of a shrimp, with the added allure of PowerB...

Features: The z-man bass logo tech hoodiez is a hoody. 4.1 oz and Made of 100% polyester microfiber construction. Additionally it comes up with UPF...

Features: The Williamson Soft Dorado Catcher is a softer version of the already popular Dorado Catcher. Softer, flat pusher head with holographic ...

Features: The Berkley® Hit Stick 13 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...

Features: The Z-Man Redfish Logo Tech HoodieZ is a hoody. 4.1 oz and made of 100% polyester microfiber construction. Additionally it comes up with ...

Features: The Berkley® Hit Stick 11 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...

Features: The Berkley PowerBait Chigger Bug is a new 3 inch soft plastic craw or insect formulated with Berkley's PowerBait scent and flavor techn...

Features: Berkley Sparkle Power Eggs Floating Magnum eggs are made with a longer-profile floating formula. Can be fished in currents or lakes. Spa...