Best Selling Hard Baits of 2020

Features: The Bandit Walleye Deep Trolling Plug is a deep-running 4 3/4 inch walleye trolling lure. Trolls down to 27 feet; suitable for exploring...

Features: The Cotton Cordell Wally Diver Crankbait is a deep-diving walleye crankbait. Slender profile and proven walleye-catching action. Equally...

Features: The Smithwick Perfect 10 Rogue Deep Diving Suspending Jerkbait is a 5 1/2 inch deep diving suspending jerkbait. Dives deeper, quicker. T...

 Features: The Rapala DT6 is a 2 inch, 3/8 ounce medium diving balsa wood crankbait. Dives up to 6 feet deep. Extra thin polycarbonate lip for p...

Features: The Yo-Zuri Hydro Minnow LC is a shallow ripbait for inshore and coastal fishing applications. All-new weight transfer system and 3x str...

Features: The Bandit 200 Series is a 2 inch, 1/4 ounce medium diving crankbait. Great general purpose medium crank. Extra-wide wobble and a loud r...

Features: The Lucky Craft LV-500 is a premium lipless crankbait designed for fast power fishing. Weighs in at 3/4 ounce and is 3 inches long. Burn...

Features: The Lucky Craft LC 1.5 is a 2 inch, 1/2 ounce shallow sqaurebill crankbait. Durable plastic construction. Lures bass out of the rocky sh...

Features: The Rapala DT10 is a 2 1/4 inch, 3/5 ounce extra deep diving balsa wood crankbait. Dives up to 10 feet deep. Extra thin polycarbonate l...

Features: The Berkley Flicker Shad Jointed Crankbait is a small articulated or "broken back baitfish" style crankbait that excels as a walleye tro...

Features: The Rebel Wee Crawfish Medium Diving Crankbait is a 2 inch, 1/5 ounce medium diving crawfish imitating crankbait. The OG realistic crawf...

Features: The Strike King KVD Square Bill 1.5 Silent Crankbait is a 2 1/4 inch, 3/8 square-lipped shallow diver that runs between 3 and 6 feet de...

Features: The Bill Lewis Rat-L-Trap is the classic lipless crankbait, famous for its ability to cover a lot of water. Best known for ripping throu...

Features: The Lucky Craft Pointer 78 is a 3 inch, 3/8 once suspending jerkbait. Dives 4 to 5 feet. Low center of balance causes the lure to wobble...

Features: The Rapala Original Floater F07 is a classic 2 3/4 inch, 1/8 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a...

Features: The Rapala Original Floater F11 is a classic 4 3/8 inch, 3/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a...

Features: The Bomber B15 Long A Shallow Jerkbait is a 4 1/2 inch shallow jerkbait. Specially designed for twitching for bass and trolling/casting ...

Features: The Yo-Zuri Pins Minnow Floating Diver is small, minnow-imitating hard lure. Weight transfer system (2 3/4 inch only) and holographic fi...

Features: The Berkley Flicker Minnow 3/16 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling.  It dive...

Features: The Storm Wiggle Wart is a classic 2 inch, 3/8 ounce tight wiggling crankbait that can be cast or trolled in the 7 to 12 foot depth ran...

Features: The Rapala Original Floater F05 is a classic 2 inch, 1/16 ounce balsa wood minnow lure. Twitch it on top or retrieve it as a shallow runn...

Features: The Bandit Walleye Shallow Casting/Trolling Plug is a 4 3/4 inch hard minnow that can be cast or trolled. Dives to almost 12 feet on a l...

Features: Lucky Craft Saltwater CIF Flash Minnow is a saltwater optimized version of the classic Flash Minnow jerkbait/rip bait series. Measure 4...

Features: The Rebel Jointed Minnow Hard Lure is a jointed jerkbait/"broken back" minnow. Modeled after the Original Rebel Minnow. Jointed action a...

Features: The Berkley® Warpig Lipless Crankbait, vibration crankbait. Aggressive action, blunt nose deflects off structure. Maximum sound and vibr...

Features: The Rapala BX Brat 06 Squarebill Crankbait is a 2 inch, 3/8 ounce squarebill crankbait that dives 6 feet. Delivers hard flash and wild-t...

Features: The Rapala Rap-V Blade 06 is a 2 1/2 inch, 1/2 ounce hard lure with a unique design that combines attributes of metal blade bait with pl...

Features: The Bandit 100 Series is a 2 inch shallow diving crankbait. Dives to almost 5 feet on 10 pound mono and weighs 1/4-ounce. Compact shad-s...

Features: The Rapala X-Rap 10 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 4-inch bai...

Features: The KVD Square Bill 2.5 Silent Crankbait is a 2 3/4 inch, 5/8 ounce squarebill crank. Running depth of 3 to 6 feet. Designed to the spec...

Features: The Berkley Frittside Crankbaits are a series of shallow and medium diving flat-sided crankbaits Developed by crankbait guru and 1X Bassm...

Features: The Lucky Craft Pointer 100 SP is a 4 inch, 5/8 ounce suspending jerkbait that allows you to target the big fish at 4 to 7 feet down. Lo...

Features: The 6XD Series measures 3 inches, weighs 1 ounce, and dives to 19 feet deep. Dives deep, casts far, wiggles tight, and flat out catches ...

Features: The Strike King KVD 300 Jerkbait is a 4 3/4 inch suspending medium diving jerkbait that weighs a 1/2 ounce. Extremely wide and erratic s...

Features: The Strike King Red Eyed Shad Tungsten 2 Tap is a 2 1/2 inch, 1/2 ounce lipless crankbait with a novel, unique double-tap cadence. Class...

Features: The Rapala CountDown CD1 is a 1 inch, 1/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target spe...

Features: The Rapala Rippin' Rap 06 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions. This 2 1/2-inch, 1/2 ounce bait ...

Features: The Rapala Original Floater F09 is a classic 3 1/2 inch, 3/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a...

Features: The Rapala Original Floater F03 is a classic 1 1/2 inch, 1/16 ounce balsa wood minnow lure. Twitch it on top or retrieve it as a shallow ...

Features: The Rapala Original Floater F13 is a classic 5 1/4 inch, 1/4 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a ...

Features: The SPRO Mike McClelland RKCrawler 55 is a 2 1/5 inch, 1/2 ounce deep-diving crankbait. Consistently stays on the bottom in the 9 - 14 f...