• The Hardcore Bullet Crank 100F 7+ is a 4 inch, 2 ounce extra deep-diving crankbait with a floating buoyancy rating.
• Quick diving and deep diving: Dives up to 27 feet deep on 14 pound fluorocarbon and reaches target depth quickly once in the water.
• Bill is designed to deflect off hard cover like rocks and timber.
• Hardcore's new Bullet Magnetic Weight Transfer System employs a moving weight sled that allows casts up to 46 percent farther than competitor's magnum deep divers.
• Available in 10 colors.

The Hardcore Bullet Crank 100F 7+ is a 4 inch, 2 ounce extra deep-diving crankbait capable of diving 20 to 27 feet deep unassisted. Designed as part of a collaboration between Hardcore's American pro staff and Japanese lure designers, the Hardcore Bullet Crank exhibits serious, JDM-like design ingenuity with features and characteristics optimized for North American bass anglers.

Specifically, the Bullet Crank 100F 7+ is tuned to be a long casting, quick diving crankbait that doesn't wear the angler out, an invaluable tool in an angler's deep crank arsenal weapon in the deep cranking game. Long casts are facilitated via Hardcore's new Bullet Magnetic Weight Transfer System, which employs a moving weight sled that allows casts up to 46 percent farther than competitor's magnum deep divers. Once in the water, it dives quickly, reaching target depth in the first quarter of the retrieve distance, so you know it's spending as much time as possible in the strike zone.

Other notable features include a premium Lexan bill designed to deflect off hard cover like rocks and timber, durable Power Coat paint finishes, and pre-rigged premium black nickel split rings and stout round bend treble hooks.