ALL DAY. EVERY DAY.
ALL DAY. EVERY DAY.
The Berkley story is deeply rooted in the idea of the American Dream. It is about humble beginnings and unexpected success. It's about hard work, struggle, and tough times.
It all began in Spirit Lake, Iowa, in June of 1937, when 16-year old Berkley Bedell took $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. His business quickly grew and by mid '50s he expanded into fishing line, being one of the first manufacturers to use DuPont chemical manufacturing's state-of-the-art nylon and related extrusions processes to make some of the first nylon monofilament, called Dew Flex, which later evolved into the Trilene brand we know today.
The next four decades were a time of great growth for the company and they expanded into nearly every other segment of the fishing market, including dough baits, soft baits, hard baits, terminal tackle, and accessories. From the beginning, Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, PowerBait, FireLine, and more recently Gulp! and Gulp! Alive.
4.9 / 5.0
20 Reviews
Features: The Berkley PowerBait MaxScent The General is a soft stickbait made from an all-new material that releases a super-charged scent field a...
View full details4.89 / 5.0
9 Reviews
Features: The Berkley PowerBait The General is a classic "Senko-style" soft stickbait laced with Berkley's proprietary PowerBait attractant. Class...
View full detailsThis bait is a topwater bass catching machine works wonderful
This bait has great action and just the right size to imitate a real minnow swimming, Snook go crazy chasing this lure.
Gamamatsu hooks very sharp nice hooks for large mouth bass
These get even louder when you pull 'em across the pads, the water boils, and the top water blows up. I get really good hookups on big bass and pike using a size 4 worm hook and 65 lbs braided line. Find a mess and throw it. It's one of two plastics I use, and the only frog I use. So nice to have all the colors here at a great price! Now go buy someone else's favorite frog ;-)
Bought the z-man Willow vide and put a trick shotz bad shad on it to fish in the current at lay lake. This combo really triggers big spotted bass in current. We also caught a bunch of stripe. Great day with my son on the lake.