ALL DAY. EVERY DAY.
ALL DAY. EVERY DAY.
The Berkley story is deeply rooted in the idea of the American Dream. It is about humble beginnings and unexpected success. It's about hard work, struggle, and tough times.
It all began in Spirit Lake, Iowa, in June of 1937, when 16-year old Berkley Bedell took $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. His business quickly grew and by mid '50s he expanded into fishing line, being one of the first manufacturers to use DuPont chemical manufacturing's state-of-the-art nylon and related extrusions processes to make some of the first nylon monofilament, called Dew Flex, which later evolved into the Trilene brand we know today.
The next four decades were a time of great growth for the company and they expanded into nearly every other segment of the fishing market, including dough baits, soft baits, hard baits, terminal tackle, and accessories. From the beginning, Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, PowerBait, FireLine, and more recently Gulp! and Gulp! Alive.
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4 Reviews
Features: The Berkley PowerBait® CullShad 6 inch is an advanced swim-bait designed for shallow water fishing, offering a large profile and enhance...
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2 Reviews
Features: The Berkley PowerBait The Deal is a soft body swimbait designed by Skeet Reese for fishing when gamefish are on the hunt for baitfish lik...
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1 Review
Features: The Berkley PowerBait® CullShad 8 inch is an advanced swim-bait designed for shallow water fishing, offering a large profile and enhance...
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6 Reviews
Features: The PowerBait Ripple Shad features a unique segmented body for more vibration and swimming action. More surface area for better scent d...
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1 Review
Features: The Berkley PowerBait® Paddlin' PowerStinger is a highly durable boot tail swimbait that incorporates innovative Honey Comb technology fo...
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2 Reviews
Features: The Berkley PowerBait Hollow Belly Swimbait is an attractant-laced soft plastic paddle tail swimbait with a hollow belly section. Oversiz...
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3 Reviews
Features: The Berkley PowerBait Gilly is a Soft plastic bluegill. Influenced with Japanese technique and design, the innovative new Berkley Gilly ...
View full detailsFeatures: The Berkley PowerBait Pre-Rigged Swim Shad is a paddletail swimbait that comes ready to fish with a sharp hook, ready for action. Formula...
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1 Review
Features: The Berkley PowerBait Grass Pig HD is a hyper-realistic soft paddle tail swimbait with a body designed by Bassmaster Elite Series angler ...
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10 Reviews
Features: The Berkley PowerBait Power Swimmer is a ribbed, soft plastic paddle tail (aka boot tail) multi-pupose swimbait that can used to target ...
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1 Review
Features: The Shad-E is meticulously crafted to mimic a shad with unparalleled precision, delivering exceptional realism in terms of shape, size, ...
View full detailsFeatures: The Berkley PowerBait Agent E is a Weighted Bottom-Dwelling Swimbait. With ultra-low center-of-gravity internal weight, and skids along ...
View full detailsFeatures: The award-winning Berkley® PowerBait Saltwater Gilydine offers an exceptionally lifelike presentation in terms of shape, color, and actio...
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