ALL DAY. EVERY DAY.
ALL DAY. EVERY DAY.
The Berkley story is deeply rooted in the idea of the American Dream. It is about humble beginnings and unexpected success. It's about hard work, struggle, and tough times.
It all began in Spirit Lake, Iowa, in June of 1937, when 16-year old Berkley Bedell took $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. His business quickly grew and by mid '50s he expanded into fishing line, being one of the first manufacturers to use DuPont chemical manufacturing's state-of-the-art nylon and related extrusions processes to make some of the first nylon monofilament, called Dew Flex, which later evolved into the Trilene brand we know today.
The next four decades were a time of great growth for the company and they expanded into nearly every other segment of the fishing market, including dough baits, soft baits, hard baits, terminal tackle, and accessories. From the beginning, Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, PowerBait, FireLine, and more recently Gulp! and Gulp! Alive.
5.0 / 5.0
21 Reviews
Features: The Berkley PowerBait MaxScent Flat Worm is a 3.6 inch soft plastic laced with Berkley's scientifically proven scent formula. Small tape...
View full details5.0 / 5.0
3 Reviews
Features: The Berkley PowerBait MaxScent Flat Worm is a 4.25 inch soft plastic laced with Berkley's scientifically proven scent formula. Small tap...
View full details5.0 / 5.0
10 Reviews
Features: The Berkley PowerBait MaxScent Hit Worm is a 4 1/2 inch and 7 inch soft plastic finesse worm. Thick, ribbed main body section and tapere...
View full details5.0 / 5.0
1 Review
Features: The Berkley PowerBait MaxScent Flatnose Minnow is a 4 inch, thin-profile drop shot minnow with a flat nose, making it very effective for...
View full details5.0 / 5.0
6 Reviews
Features: The PowerBait Minnow features a preferred, proven, and popular minnow shape and several sizes to let you match the minnows and local fo...
View full details4.65 / 5.0
20 Reviews
Features: The Berkley Gulp! Alive! Minnows have a natural presentation in action, scent, and taste. They come in a little jar of the good stuff--...
View full detailsFeatures: The Berkley PowerBait MaxScent D-Worm is a new 5.5 inch soft plastic worm for finesse drop shot and shakey head rigs featuring Berkley P...
View full details5.0 / 5.0
3 Reviews
Features: The Berkley PowerBait Flute Worm is a scented soft plastic finesse worm designed by Bassmaster Classic Champion and MLF Pro Angler Mike ...
View full detailsGreat site, always have what I’m looking for…
Great bait !!! Catches bass !!! I pair it up with a Green Pumpkin Strike King Baby Menace as a trainer and it becomes a bass magnet !!!