ALL DAY. EVERY DAY.
ALL DAY. EVERY DAY.
The Berkley story is deeply rooted in the idea of the American Dream. It is about humble beginnings and unexpected success. It's about hard work, struggle, and tough times.
It all began in Spirit Lake, Iowa, in June of 1937, when 16-year old Berkley Bedell took $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. His business quickly grew and by mid '50s he expanded into fishing line, being one of the first manufacturers to use DuPont chemical manufacturing's state-of-the-art nylon and related extrusions processes to make some of the first nylon monofilament, called Dew Flex, which later evolved into the Trilene brand we know today.
The next four decades were a time of great growth for the company and they expanded into nearly every other segment of the fishing market, including dough baits, soft baits, hard baits, terminal tackle, and accessories. From the beginning, Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, PowerBait, FireLine, and more recently Gulp! and Gulp! Alive.
4.52 / 5.0
25 Reviews
Features: The Berkley Frittside Crankbaits are a series of shallow and medium diving flat-sided crankbaits. This listing is for the shallow divin...
View full details5.0 / 5.0
20 Reviews
Features: The Berkley PowerBait MaxScent Flat Worm is a 3.6 inch soft plastic laced with Berkley's scientifically proven scent formula. Small tape...
View full details4.85 / 5.0
13 Reviews
Features: The Berkley® Warpig Lipless Crankbait, vibration crankbait. Aggressive action, blunt nose deflects off structure. Maximum sound and vibr...
View full details4.89 / 5.0
79 Reviews
Features: The Berkley Choppo is a plopper-style topwater lure designed for bass and other surface feeding sportfish. Easy to use topwater lure, wi...
View full details4.9 / 5.0
20 Reviews
Features: The Berkley PowerBait MaxScent The General is a soft stickbait made from an all-new material that releases a super-charged scent field a...
View full details4.5 / 5.0
10 Reviews
Features: The Berkley Gulp! Saltwater Mullet is a soft plastic swimming grub with a baitfish profile body. Made from bio-degradable plastic materi...
View full details4.88 / 5.0
24 Reviews
Features: The Berkley Flicker Shad Crankbait is a 2 inch, 3/16 ounce pro-designed deep-diving plug that dives 9 to 11 feet deep. Size, profile, ...
View full details4.81 / 5.0
21 Reviews
Features: The Berkley Flicker Shad Jointed Crankbait is a small articulated or "broken back baitfish" style crankbait that excels as a walleye tro...
View full details4.92 / 5.0
13 Reviews
Features: The Berkley PowerBait Power Worms feature the Ribbontail design swims naturally on the fall with twitches and short hops. Soft, but fir...
View full details5.0 / 5.0
10 Reviews
Features: The Berkley PowerBait MaxScent Hit Worm is a 4 1/2 inch and 7 inch soft plastic finesse worm. Thick, ribbed main body section and tapere...
View full details4.89 / 5.0
9 Reviews
Features: The Berkley PowerBait The General is a classic "Senko-style" soft stickbait laced with Berkley's proprietary PowerBait attractant. Class...
View full details5.0 / 5.0
10 Reviews
Features: The Berkley Fusion19 Offset EWG Hook is one of the most popular and versatile hooks for soft baits and covers a variety of bait types an...
View full details4.0 / 5.0
4 Reviews
Features: The Berkley PowerBait Power Worms feature the Ribbontail design swims naturally on the fall with twitches and short hops. Soft but firm...
View full details5.0 / 5.0
6 Reviews
Features: The PowerBait Ripple Shad features a unique segmented body for more vibration and swimming action. More surface area for better scent d...
View full details4.0 / 5.0
2 Reviews
Features: The Berkley PowerBait Hollow Belly Swimbait is an attractant-laced soft plastic paddle tail swimbait with a hollow belly section. Oversiz...
View full details4.67 / 5.0
12 Reviews
Features: The Berkley SPY is a 2 3/4 inch spybait hard finesse propeller bait developed by MLF Bass Pro Tour angler Josh Bertrand. Designed for the...
View full details4.83 / 5.0
6 Reviews
Features: The Berkley® SquareBull is a 2 3/8 inch, 3/8 ounce shallow squarebill crankbait that runs from 3 to 6 feet. Erratic hunting action. Maxi...
View full details5.0 / 5.0
3 Reviews
Features: The Berkley Bad Shad is a workhorse medium diving crankbait with a long tail shad-style crankbait body design. The premier casting shad....
View full details5.0 / 5.0
6 Reviews
Features: Berkley Drop Shot hooks were designed for suspended dropshot soft plastic presentations but can also be used for small live baits. Needl...
View full details4.83 / 5.0
6 Reviews
Features: The Berkley Digger is a medium diving crankbait with a sharp, aggressive dive angle. Aggressive wobble and side flash. Gets deep quick. ...
View full details5.0 / 5.0
1 Review
Features: The Berkley PowerBait Grass Pig HD is a hyper-realistic soft paddle tail swimbait with a body designed by Bassmaster Elite Series angler ...
View full details5.0 / 5.0
10 Reviews
Features: The Berkley PowerBait Power Swimmer is a ribbed, soft plastic paddle tail (aka boot tail) multi-pupose swimbait that can used to target ...
View full details4.89 / 5.0
9 Reviews
Features: The Berkly Fusion19 Offset Worm hook has a standard offset shank with a round bend that is ideal for Texas rigging. Needle point with Sl...
View full details4.83 / 5.0
12 Reviews
Features: The Berkley® Cane Walker is a 5 inch pencil popper style walking topwater lure with a heavy tail weight for long-distance casting. Live...
View full details5.0 / 5.0
6 Reviews
Features: Berkley PowerBait Power Worms feature ribbontail design that swims naturally on the fall with twitches and short hops. Soft but firm te...
View full details5.0 / 5.0
6 Reviews
Features: The Berkley PowerBait Craw Fatty is a soft plastic craw bait laced with Berkley's proprietary PowerBait attractant formula. Takes the ev...
View full details4.89 / 5.0
9 Reviews
Features: The Berkley PowerBait Power Jerk Shad is a 5 inch split-tail soft plastic jerkbait laced with Berkley PowerBait attractant. Excellent da...
View full details5.0 / 5.0
3 Reviews
Features: The Berkley Gulp! Killer Crawler features a hollow core for lifelike feel and incredible action. Still more durable than live nightcraw...
View full details4.83 / 5.0
6 Reviews
Features: The Berkley Flicker Minnow 3/16 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dive...
View full details2.0 / 5.0
1 Review
Features: PowerBait Power Grubs feature a small profile to stimulate feeding, popular for all species of fish. Perfect for a variety of rigging a...
View full details4.9 / 5.0
10 Reviews
Features: The Berkley J-Walker is a topwater walking bait with a classic baitfish-imitating body design. Attractive, easy to start walking action ...
View full details5.0 / 5.0
3 Reviews
Features: The Berkley Spin Bomb is a 2 1/2 inch, 2/5 ounce deep-bellied topwater prop lure. Cupped plastic propellers that spin at slower speeds. ...
View full details5.0 / 5.0
12 Reviews
Features: The Berkley Bullet Pop is a hard plastic topwater popper with a tail weighted design tuned for maximum casting distance. Versatile, easy...
View full details4.86 / 5.0
7 Reviews
Features: Berkley PowerBait Attractant is a proprietary blend of enzymes and essences designed to attract and hold fish to your bait or lure. Enha...
View full details5.0 / 5.0
1 Review
Features: The Berkley PowerBait Power Grubs have a small profile to stimulate feeding, popular for all species of fish. Perfect for a variety of r...
View full details4.0 / 5.0
5 Reviews
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...
View full details5.0 / 5.0
3 Reviews
Features: The Berkley PowerBait Flute Worm is a scented soft plastic finesse worm designed by Bassmaster Classic Champion and MLF Pro Angler Mike ...
View full detailsFeatures: The Berkley Fusion19 Baitholder is a multi-species hook that allows the angler to secure a bait firmly to a shank for multiple applicati...
View full detailsNice small pond or creek mini chatterbait. I’ve caught a lot of fish using this series.
This color works great with your bruised Green pumpkin and black and blues. Or fish these on their own and the fish eat it up!
Love these chatterbaits, you must buy you some, and I love doing business with Discount Tackle, everything that I have ordered from them always shows up before predicted delivery date and in perfect condition. I will buy more from them in the future, thanks Discount Tackle.
When I first tried these i thought they were nothing special but have become one of my go- to ned/neko baits. This has been the same with alot of the other Xzone baits as well craws/swimbaits etc. Ive have done great with all of them