Berkley: Soft Bait

Features: The all new 2023 Berkley PowerBait Power Switch is a truly unique soft bait that is sure to set a new standard for the soft bait baitfis...

Features: The Berkley Gulp! Alive! Minnows have a natural presentation in action, scent, and taste.  They come in a little jar of the good stuff--...

  Features: The PowerBait Minnow features a preferred, proven, and popular minnow shape and several sizes to let you match the minnows and local f...

Features: The Berkley Gulp! 4 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-fish...

Features: The Berkley Gulp! 3 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-fish...

Features: The Berkley PowerBait MaxScent Flatnose Jerk Shad is a 5 inch soft plastic minnow-shaped bait that can be used as a jerkbait or a drop s...

Features: The Berkley Gulp! 2 1/2 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-...

Features: The Berkley PowerBait Power Jerk Shad is a 5 inch split-tail soft plastic jerkbait laced with Berkley PowerBait attractant. Excellent da...

Features: The Berkley Gulp! 1 Inch Mini Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out...