Berkley: Hard Bait

While many anglers may know Berkley best for their soft baits, dough bait, and fishing line, they've developed an impressive line-up of freshwater-focused hard baits and lures over the past decade too. Crankbaits, jerkbaits, poppers, walkers, trolling plugs and more, Berkley makes a wide-range of lures for bass, walleye, trout, pike, and other freshwater species. Their Flicker Minnow and Bad Shad lures have become go-to's for anglers trolling for walleye and trout, while the Choppo, Frittside, and Warpig have all become fast favorites among those in the bass sportfishing community.