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- Assist Hooks
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- Xzone
- XZone
- Yo-Zuri
- YUM
- Z-Man
- Zoom
Fishing Baits & Lures
Fishing baits and lures are one of the most essential parts of fishing. Fish generally don't go biting at hooks for nothing, and here at Discount Tackle we carry a wide range of fishing baits and lures at incredible prices to help you get bit, for less.
While our product selection has an emphasis on bass fishing baits and lures, we are constantly growing our selection and are proud to offer a growing range of freshwater bait and tackle for species such trout, walleye, salmon, steelhead, panfish, pike, musky, and catfish as well as saltwater species like striper, redfish, dorado, tuna, and more!
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Sale!
Berkley Dime Size 15 Crankbait
$10.99from $7.515.0 / 5.0
1 Review
Features: The Berkley Dime Size 15 Crankbait is a versatile crankbait that combines the best of balsa wood type action with plastic bait durabilit...
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Strike King Pro Model Series 5 Deep Diving Crankbait
$6.99from $4.245.0 / 5.0
6 Reviews
Features: The Strike King Pro Model Series 5 is a 2 3/4 inch, 1/2 ounce deep diving crankbait. Designed to dive 10 to 13 feet. Medium buoyancy rat...
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Berkley PowerBait Atomic Tubes 20 pack
$4.99from $3.64Features: The Berkley PowerBait Atomic Tubes are a game-changing fishing bait that elevates the performance of anglers, whether they're beginners o...
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Sale!
Strike King KVD Caffeine Shad 4 inch Soft Jerkbait 8 pack
$6.99from $4.455.0 / 5.0
4 Reviews
The Strike King KVD Caffeine Shad 4 inch Soft Jerkbait is a versatile soft plastic bait designed to attract a wide variety of game fish! Measures...
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Sale!
SPRO Aruku Shad 65 Lipless Crankbait
$8.79from $6.795.0 / 5.0
5 Reviews
Features: The SPRO Aruku Shad 65 is a 2 1/2 inch, 3/8 ounce lipless crankbait. Unique nose-down swimming posture comes through cover extremely wel...
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Sale!
Z-Man Mag SwimZ 8 inch Paddle Tail Swimbait 3 pack
from $9.99from $7.124.89 / 5.0
9 Reviews
Features: Z-Man Mag SwimZ are full-bodied, 8 inch swimbait ideal for targeting big bass, bull redfish, yellowtail, calico bass, muskie, pike, ba...
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Z-Man HellraiZer Topwater Tail Blade Bait - 5 Inch
$14.99from $10.254.44 / 5.0
34 Reviews
Features: The Z-Man HellraiZer is a brand new lure featuring the first new topwater technology to come along in years! It planes along the surface...
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Berkley PowerBait 3 inch Ripple Shad Soft Paddle Tail Swimbait 10 pack
$5.99$4.495.0 / 5.0
6 Reviews
Features: The PowerBait Ripple Shad features a unique segmented body for more vibration and swimming action. More surface area for better scent ...
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Gamakatsu MaxEye Jig Pill Head
from $10.14from $6.584.5 / 5.0
4 Reviews
Features: The Gamakatsu MaxEye Pill Head Jig is a tough jig head with dual bait keepers, a bait collar and a big eye that draws in strikes from big...
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Sale!
Strike King KVD Magnum Dream Shot 5 inch Drop Shot Bait 8 pack
$6.99from $4.453.0 / 5.0
1 Review
The Strike King KVD Dream Shot 5 inch Drop Shot Baits 5 inch profile and unique shape mimics a fleeing baitfish, making it irresistible to predato...
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Strike King Rage Ned Craw 2 3/4 inch Soft Plastic Craw 9 pack
$6.99from $4.825.0 / 5.0
6 Reviews
Features: The Strike King Rage Ned Craw is a downsized version of the Rage Craw made for Ned rig finesse fishing. Shortened, 2 3/4 inch ribbed bod...
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Z-Man Project Z ChatterBait 1/2 oz.
$8.99from $6.144.64 / 5.0
11 Reviews
Features: Chemically-sharpened, heavy-duty Mustad UltraPoint black nickel hook. Unique, stainless hex-shaped ChatterBlade, stamped and electropl...
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Sale!
Yo-Zuri Rattl'N Vibe One Knock 5/8 oz. Lipless Crankbait
$9.99from $7.205.0 / 5.0
2 Reviews
Features: The Yo-Zuri Rattl'N Vibe 65 One Knock is a sinking 2 1/2 inch, 5/8 ounce lipless crankbait with a single hard thumping "One Knocker" rat...
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Strike King Bottom Dweller Deep Running Double Willow Spinnerbait
$8.99from $5.714.75 / 5.0
8 Reviews
Features: The Strike King Bottom Dweller is a deep-running double Willow blade spinnerbait. One of the best choices when targeting deep, bottom-dw...
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Berkley SquareBull 2 inch Shallow Squarebill Crankbait
$8.99from $6.254.0 / 5.0
1 Review
Features: The Berkley® SquareBull is a 2 inch, 1/4 ounce shallow squarebill crankbait that runs from 2 to 5 feet deep. The SquareBull features an e...
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Gary Yamamoto 3 Inch Shad Shape Drop Shot Worm - 10 Pack
$4.99from $3.904.25 / 5.0
4 Reviews
Features: Yamamoto Baits / Gary Yamamoto Shad Shape Worm is a 3 inch soft plastic drop shotting bait. Gary Yamamoto and his team took the tournamen...
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Booyah Tandem Blade Spinnerbait
$6.99from $5.355.0 / 5.0
8 Reviews
Features: The Booyah Tandem Blade Spinnerbait is made to be the finest spinnerbait; built tough, easy to fish, and with superb action. Realistic ...
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Sale!
Strike King KVD Ned Ocho 2 1/2 inch Ned Rig Stick Worm 9 pack
$5.99from $4.455.0 / 5.0
8 Reviews
Features: The Strike King Ned Ocho is a downsized version of Strike King's Ocho soft plastic stickbait, measuring only 2 1/2 inches. 8-sided body ...
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Sale!
Gamakatsu SP Trailer Hook 4 pack
$6.29from $3.955.0 / 5.0
4 Reviews
Features: Gamakatsu SP Trailer Hook speeds up the process of attaching a trailer hook to your spinnerbait or buzzbait. Rubberized coating molded ov...
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Sale!
Rapala SXR-14 X-Rap Saltwater Rip Bait - 5.5 Inch
$20.49from $14.164.62 / 5.0
8 Reviews
Features: The Rapala SXR-14 X-Rap Saltwater is a 5 1/2 inch, 1 1/2 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassi...
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Luhr-Jensen Hot Shot Diving Plug
from $6.99from $5.885.0 / 5.0
7 Reviews
Features: Luhr -Jensen Hot Shots are self-planing, diving plugs designed with a built-in deep-diving planning bill Compact body with quick, wide-w...
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Sale!
Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait - 2.5 Inch
$6.99from $5.174.33 / 5.0
6 Reviews
Features: The Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait 2.5 Inch is a new offering from the Yamamoto lineup of baits that has been po...
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Keitech Shad Impact 3 inch Soft Jerkbait
$4.99from $3.74Features: The Keitech Shad Impact is a 3 inch soft jerkbait that imitates a wounded bait fish. Top section of the bait is a no salt, lightweight p...
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Lucky Craft Pointer 100 SP Suspending Jerkbait
from $15.99from $12.365.0 / 5.0
8 Reviews
Features: The Lucky Craft Pointer 100 SP is a 4 inch, 5/8 ounce suspending jerkbait that allows you to target the big fish at 4 to 7 feet down. Lo...
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Z-Man Power Finesse ShroomZ Jigheads 3 pack
$5.29from $3.624.89 / 5.0
9 Reviews
Features: The Z-Man Power Finesse ShroomZ is a beefed up version of the Finesse ShroomZ that better handles larger baits and bigger fish. Heavy d...
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Sale!
Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/4 oz
$6.99from $5.115.0 / 5.0
4 Reviews
Features: The Berkley Flicker Minnow 1/4 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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Big Bite Baits College Craw Soft Plastic Craw
$3.89from $2.655.0 / 5.0
5 Reviews
Features: The Big Bite Baits College Craw is a soft plastic craw designed with collegiate bass anglers in mind. Realistic body shape, small side ap...
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Rapala Husky Jerk 10 Jerkbait/Trolling Minnow
$8.99from $6.204.5 / 5.0
8 Reviews
Features: The Rapala Husky Jerk 10 is a 4 inch, 3/8 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy to lon...
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Xzone X-Tube Soft Plastic Tube
$5.99from $4.314.5 / 5.0
2 Reviews
Features: The Xzone X-Tube is a soft plastic tube. Super-soft yet durable body. Rig with an internal tube jig head for dragging or snap jigging ove...
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P-Line Laser Minnow 6 oz. Jigging Spoon
$10.49from $6.685.0 / 5.0
1 Review
The P-Line Laser Minnow is manufactured with a unique holographic laser tape, creating an amazingly life-like finish. The oblong shape and sharp cu...
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Strike King Hybrid Hunter Crankbait
$9.99from $6.854.94 / 5.0
32 Reviews
Features: The all new Strike King Hybrid Hunter is a distinctive bait with a fat-bodied, flat-sided shape and a unique "L-Shaped" 90-degree bill t...
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Panther Martin DualFlash Twin Blade Inline Spinner
from $6.99from $4.195.0 / 5.0
4 Reviews
Features: The Panther Martin DualFlash Twin Blade Spinner features great spinning and sonic vibrations as our original Panther Martin blade, multip...
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Seaguar Blue Label Fluorocarbon Leader Wheel 50 Yards
from $25.99from $13.215.0 / 5.0
9 Reviews
Developed with Seaguar's exclusive, proprietary Double Structure Technology, Seaguar Blue Label Fluorocarbon (FC) is one of the best leader materia...
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Berkley Saltwater Choppo
$12.99$9.745.0 / 5.0
2 Reviews
Features: The Berkley Saltwater Choppo is a Saltwater Topwater Prop Bait. Easy-to-use, durable, cupped propeller tail. Enhanced propeller surface a...
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Berkley SquareBull 2 3/8 inch Shallow Squarebill Crankbait
$8.99from $6.724.83 / 5.0
6 Reviews
Features: The Berkley® SquareBull is a 2 3/8 inch, 3/8 ounce shallow squarebill crankbait that runs from 3 to 6 feet. Erratic hunting action. Maxi...
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Strike King 2.75 Inch Rage Hawk - 6 Pack
$6.99from $4.785.0 / 5.0
1 Review
Features: The all new Strike King 2.75 Inch Rage Hawk is known for its super compact profile that makes a big appearance the second it hits the wat...
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Rapala Rippin' Rap 05 Lipless Crankbait
$8.99from $6.204.8 / 5.0
5 Reviews
Features: The Rapala Rippin' Rap 05 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions. This 2-inch, 5/16 ounce bait has...
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Rapala Skitter V 4 inch Topwater Walker
$12.49from $8.645.0 / 5.0
4 Reviews
Features: The Rapala Skitter V SKV10 is a 4 inch, 1/2 ounce topwater walker. V-Rap body design combined with tail weighted balance allows the lure...
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Yo-Zuri Rattl'N Vibe 5/8 oz. Lipless Crankbait
$9.99from $7.205.0 / 5.0
5 Reviews
Features: The Yo-Zuri Rattl'n Vibe 65 is a sinking 2 1/2 inch, 5/8 ounce lipless crankbait that features a unique kind of vibrating lure available...
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Sale!
Z-Man TRD MinnowZ 3 1/2 inch Soft Ned Rig Bait 8 pack
$4.99from $3.234.93 / 5.0
14 Reviews
Features: The Z-Man TRD MinnowZ are baitfish profile soft plastics designed to pair well with finesse presentations. Slim baitfish profile and a s...
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VMC 7548BD Bladed Hybrid Treble Hook 1X Black Nickel 2 pack
$7.49from $4.684.4 / 5.0
5 Reviews
Features: The VMC 7548BD Bladed Hybrid Treble is a new variation of VMC's 7548 Hybrid Short Shank Treble Hook with a small silver Willow blade atta...
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Berkley PowerBait Saltwater CullShad
$7.99from $5.835.0 / 5.0
1 Review
Features: The Berkley Saltwater PowerBait® CullShad represents the next generation of paddletail soft baits designed for inshore saltwater fishing...
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Keitech Easy Shiner 4.5 inch Paddle Tail Swimbait
$5.49from $4.124.8 / 5.0
5 Reviews
Features: The Keitech Easy Shiner is a soft plastic paddle tail swimbait that combines the body shape of the Keitech Shad Impact and paddle tail of...
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Mr. Crappie Soft Plastic Tube - 2 Inch
$3.99from $2.20Features: The Strike King Mr. Crappie Tube Soft Plastic Tube is the product of Strike King's collaboration with Wally Marshall to create the best ...
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Rapala OG Rocco 05 Squarebill Crankbait
$11.99from $8.115.0 / 5.0
3 Reviews
Features: The Rapala OG Rocco 05 is a 2 1/2 inch squarebill crankbait designed by the legendary Ott DeFoe. Built with a round body balsa crankbait ...
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Dirty Jigs Tactical Bassin Screwed Up Swimbait Head
$7.49from $5.76Features: The Tactical Bassin' Screwed Up Swimbait Head is the ultimate swimbait accessory for discerning anglers! Designed with uniquely oversize...
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Keitech Fat Swing Impact 4.3 inch Soft Paddle Tail Swimbait
$7.99from $5.994.83 / 5.0
6 Reviews
The Keitech Fat Swing Impact 4.3 inch is a ribbed, paddle tail swimbait that redefines swimbait performance. Custom Keitech 2-tone color process....
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Z-Man Mag ShroomZ Jigheads 3 pack
$5.29from $3.625.0 / 5.0
7 Reviews
Features: The Z-Man Mag ShroomZ Jigheads are large, magnum-size Ned rig jigheads built with a 6/0 hook. Mushroom-shaped head mates seamlessly with...
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