Products

Features: The all new Bass Mafia Shot Caller Deep Jerkbait is the Ultimate Tool for anglers who demand Precision and Performance in a sleek packag...

Features: The all new Bass Mafia Shot Caller Shallow Jerkbait is the Ultimate Tool for anglers who demand Precision and Performance in a sleek pac...

Features: The all new 3.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for medium t...

Features: The all new 4.25 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for deep wat...

Features: The all new 4.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for the deep...

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...

Features: The Berkley Flicker Minnow 3/16 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling.  It dive...

Features: The Berkley® Hit Stick 11 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...

Features: The Berkley® Hit Stick 13 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...

Features: The Berkley® Hit Stick 15 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...

Features: The Berkley® Hit Stick 5 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...

Features: The Berkley® Hit Stick 7 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...

Features: The Berkley® Hit Stick 9 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...

Features: The all new Berkley 3.9 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...

Features: The all new Berkley 5 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional Jer...

Features: The all new Berkley 3.3 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...

Features: The new Berkley Stunna 100 +1 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledg...

Features: The new Berkley Stunna 100 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge o...

JerkFeatures: The Berkley Stunna 112 +1 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledg...

Features: The Berkley Stunna 112 +2 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge of...

Features: The Berkley Stunna 112 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge of fi...

Features: The Bill Lewis Floating Scope-Stik is a meticulously designed jerkbait that offers unmatched visibility and enhanced performance! Design...

Features: The Bill Lewis Sinking Scope-Stik is a meticulously designed Rip Bait that offers unmatched visibility and enhanced performance! Designe...

Features: The Bill Lewis Suspending 120mm Scope-Stik is a meticulously designed Rip Bait that offers unmatched visibility and enhanced performance...

Features: The Bomber B14 Long A Suspending Jerkbait is a 3 1/2 inch, 3/8 ounce suspending jerkbait. Cranking depth of 2 to 3 feet and trolling dep...

Features: The Bomber Deep Long A Minnow 24A Jerkbait/Trolling Hard Minnow is a deep running jerkbait/trolling minnow designed to outperform the co...

Features: The Bomber Deep Long A Minnow 25A Jerkbait/Trolling Hard Minnow is a deep running jerkbait/trolling minnow designed to outperform the co...

Features: The all new Booyah Flash Point Jerkbait is a unique take on a Forward Facing Sonar focused Minnow that aims to increase quality of Sonar ...

Features: The Daiwa SC Shad is a small 2 inch, 1/8 ounce hard bait designed for use as a finesse jerk bait or small trolling lure. Petite profile a...

Features: The Daiwa Steez Custom HMKL Minnow is a Top New Jerkbait from Daiwa. Designed with a lean body which is more effective in tough fishing s...

Features: The Evergreen International FA-115 is a 4 1/2 inch, medium-diving (3 to 7 feet), suspending jerkbait. Previously called the Evergreen Fa...

Features: The Evergreen International FA-87 is a 3 3/8 inch, shallow-diving (3 to 5 feet), suspending jerkbait. Previously called the Evergreen Fa...

Features: The Evergreen JXJ Jointed Minnow is the perfect choice for when Bass are especially Keyed in on Smaller Baitfish and are being especially...

Features: The Hardcore Minnow Flat 110F/130F are a series of floating, shallow-diving hard jerkbaits. Flat-sided body and magnetic weight transfer ...

Features: The Hardcore Minnow Flat 110SP/130SP are a series of suspending, shallow-diving hard jerkbaits. Flat-sided body and magnetic weight tran...

Features: The Jackall Rerange 110 Jerkbait is a 4 1/3 inch jerkbait. Demonstrates an impressive twitch-driven action. Engineered with a special 'T...

Features: The Jackall Rerange 110MR is a 4 1/3 inch, 1/2 ounce medium to deep diving jerkbait. New deeper diving variant of the Rerange 110 shallo...

Length Weight Style 4 inch (100 mm) 3/8 ounce (11 g) Jerk Bait The Lucky Craft Flash Pointer 100 is the slow floater and shallower member ...

Features: The Lucky Craft FlashMinnow 150 SR SW Jerkbait is a 5 7/8 inch (150 mm) suspending Saltwater Jerkbait. Developed for in-shore fishing, th...

Features: The Lucky Craft Lightning Pointer 98XR is a 4 inch, 1/2  ounce jerkbait that dives 6 to 7 feet. Rapidly and efficiently cover water to f...